INDEX
23 Ways to use an ad tracker
Ad tracking increases your profit
Ask Mr. D on tracking ads
Demand more from your lead tracking software
How to boost your marketing campaign with visitors tracking
How to track your online ad response
How to use ad tracking software
How to use tracking to keep income coming
Is your tracking URL costing you sales?
Learn how to use these six explosive marketing techniques
Multitask Graphics Tracking Software
Not sure if your online advertisement is workin?
Sales tracking software solutions for small business
Something very important for a marketer
Testing and Tracking to improve your conversions
Testing and tracking your business
Testing and tracking your marketing strategies
Testing and tracking your online marketing efforts
Testing your way to increased profits
Tracking your ads... a free alternative
Tracking your success
What do you look for when tracking your visitors
You cant make smart marketing decision without this data
You definetly need to know about these six powerful marketing techniques |
AD
TRACKING SOFTWARE
Stop
Throwing Your Money Away!
You
are about to discover one of the secrets of an easy home business
success, the ad tracking software...
You
need to track and test your ad results!
If
you don't track your ad results, you simply throw your money away.
You
need to identify where the hits to your web site are coming from,
so that you can eliminate ads that aren't working and you invest
more money in the ads that are giving you profits
Undoubtedly
if you run an easy home business, you must advertise, and the more
effective your ads the greater will be your profits.
So
you can ask yourself... How can I make my ads more effective?
YOUR
EASY HOME BUSINESS MUST HAVE EFFECTIVE ADS
And
there's two factors you must look at for this
Your ad content (the headline and the body)
Where you place your ads
Any
experienced marketer can tell you that in order to have effective
ads you must do the following:
Sounds
well but...
HOW
CAN YOU CARRY OUT THE TESTING?
The
first thing a good test must tell you is which of your ads is bringing
people to your easy home business
And
if you have being for a while in business, you most likely are using
all kinds of promotions, like:
banners
signature files
links exchange
newsgroups ads
autoresponder campaign
Published articles
Affiliate programs
Reciprocal links
Ezine ads
Free classified ads
Email marketing campaigns
And
what do you need to know about them?
Which one of them is bringing people to your site and which isn't
How many visitors is each one of them bringing to your site
Are the visitors coming because you are using a great ad or because
you've put it into a great Ezine?
Which one of the is more cost effective?
Is it better to put an ad at the beginning of an ezine or at the
end
How much can you pay for a better ad placement?
There's
only one way of finding the answer to all this questions, and it's
running an ad tracking program
HOW
DO AD TRACKING SOFTWARE WORK?
It's
very simple, you just have to replace the URL that you place in
your ads, with an 'ad tracking' URL that the ad tracking software
will give you.
For
example.
If
you want to run an ad tracking campaign by placing ads in the "Best
Business" ezine, and your easy home business URL is http://www.mysite.com
You
can create a special ad tracking code unique to this campaign, i.e.
bestbus, load it into your program and then use the special ad tracking
URL that the ad tracking software provides you
Then
when someone reads your ad and clicks over the ad tracking URL it
will be taken to http://www.mysite.com, and the ad tracking software
will register that the click came from the "Best Business"
ezine.
WHAT
INFORMATION DOES AN AD TRACKING SOTWARE PROVIDE?
An
ad tracking software records every time your easy home business is
visited, and detects where your visitor came from.
An
ad tracking software can record the following thing:
WHAT
BENEFIT CAN YOU EXPECT FROM AN AD TRACKING SOFTWARE?
The
benefit that an ad tracking software provides, depends on who you
are... There are:
Benefits for your web site
Benefits for off-line marketing
Benefits for Affiliates
Benefits for e-book publishers
Benefits for Ezine Publishers
Privacy Benefits
Benefits for Pay per Click users
BENEFITS
FOR YOUR EASY HOME BUSINESS SITE
URL
CHANGES: Due to the evolving nature of Internet, web sites are
continually changing, and people sometimes want to rename pages,
but you can't rename an URL that you have advertised or given in
articles, e-books etc.
So
the first thing you must do is not to give your actual URL, but
use an ad tracking URL, then every time you decide to change a web
page's name, you just have to edit the link at the ad tracking center
i.e.
you have a web page that's named www.mysite.com/cars.html then you
create a special ad tracking URL named www.mysitte.com/cars.html?ezineA
and you include this address into the Ezine A. If you decide to
change the name of your web page to www.mysite.com/sportcars.html
you can still use the ad tracking URL www.mysite.com/cars.html?ezineA
and redirect it to your new web page www.mysite.com/sportcars.html
VISITORS
BEHAVIOR: Once you build a good site, you will have links all
over your site, links to your own other pages and links to places
that you'll like to recommend.
And
in order to improve your business you need to know which is your
visitor's behavior
Which of your links is clicked most?
Which one of your pages is the one that they chose most to leave
your site?
Which of your graphics they click most?
Do they click most on your graphic or on your links?
Which one of your pages is the most popular?
Resume:
you need to know how your visitors move through your site, what
tempt them, what they are looking for, what they aren't interested
at.
Once
you know it, you know what your ads must talk about
SELL
ADVERTISING SPACE: Once you have your ad tracking software reports,
you can offer them to your advertisers, and they will tell you which
one of your web page's advertising space, should be paid most
BENEFITS
FOR OFFLINE MARKETING
Once
you have an ad tracking software, you don't need to wonder any
more which of your off line advertises is bringing visitors to
your site!
The
only thing you need to do is to include a different link in everyone
of your ads in
As
I told you in my Affiliate
Programs web page, You should participate in at least one
program that offers monthly repeat purchases to insure you're
building residual income. And once you do it you can have a couple
of problems that can be solved with an ad tracking software as:
A
LONG URL: As I have, you most probably have seeing ads that
ask you to click on an affiliate URL so long and strange that
are absolutely impossible to remember, like:
http://www.mygreatsite.com/cgi-bin/great/best/.cgi?code=Az123&type=445689&subid=81238
What
happens if your reader doesn't know how to cut and paste to put
it in a browser? He won't go to your web site, and that's probably
one lost sale.
The
solution: create a short easy to remember tracking URL
BYPASSING
VISITORS: Many affiliate programs give you an affiliate code
embedded in a link, that looks something like: http://www.berich.com/yourname
Some
visitors use to cut off the affiliate code and just type in the
home URL http://www.berich.com (expecting to receive a better price
if they can bypass the agent's commission)
You
can avoid this loss with an ad tracking URL (then no one will know
your your affiliate code)
YOU
CAN BE THE ONLY ONE: I'm sure you have seen search engine results
showing near identical listings for the same product, they only
differ in the ad tracking software's affiliate code that's appended
to the URL.
If
you are one of that site's affiliate, your URL will just be one
of many unless you decide to make it stand out, and you can do it
with a tracking URL.
CHOSE
THE BETTER LINK: Affiliate programs can provide you with different
banners and linking texts, that you can only measure if you use
a different ad tracking URL for each one of them.
AFFILIATE
LINKS CHANGES: Suppose you belong to an affiliate program, and
the program decides to change your link. What happens with all the
advertising you have been doing? You lose everything!
If
you have your own ad tracking URL to your affiliate web site, you
just have to redirect it to your new affiliate link.
A
DISCONTINUED AFFILIATE PROGRAM: As you can imagine, this also
happens: you join an affiliate program, you start advertising it,
the affiliate program is discontinued, all the might be customers
that your ads provide end nowhere.
Wouldn't
it be better to send them to a web page where you can explain them
what happened and you have the opportunity to offer them other business
opportunity? You can do it if you are using an ad tracking URL
BETTER
AFFILIATE STATS: Most affiliate programs provide you with only
a basic monthly figure about your visitors, like:
Wouldn't
it be more useful if you can have something like:
July
1: 5 hits
July 9: 20 hits
July 10: 15 hits
July 11: 10 hits
July 28: 3 hits
Then
you will be able to know that the ad tracking campaign that you
did on July 9, July 10 and July 11, was responsible for most of
your visitors.
And
not only this... If you have your own statistics, you can even check
your affiliate program's statistics!
BECOME
AN AFFILIATE: As I have showed you, an ad tracking program can
offer MANY benefits, and that's why they are a high demand marketing
tool...
So
why not profit by joining an ad tracking affiliate software. If
you own the product that you promote, that will give you, and your
affiliate customers, the extra advantage of exactly knowing how
to use it.
The
best ad tracking software I might suggest you are:
BENEFITS
FOR EBOOK PUBLISHERS
If
you promote your web site with an e-book the only way you can know
how many of your visitors are coming from that e-book is to put an
ad tracking URL in it.
BENEFITS
FOR EZINE PUBLISHERS
If
you sell advertising space in your ezine, you can offer tracking
reports to your advertisers, replacing their URL with a special
ad tracking URL created for them. Then you can e-mail them the
results
If
you do so, your advertisers will be able to know the number of
clickthroughs their ad has generated, and so use your ezine as
a test center, where they can modify their ads until they're happy
(then they can use this optimized ad for a bigger campaign)
And
you will benefit too, because those ad tracking reports will tell
you about your subscriber's interests. And if your advertisers
can see for themselves the benefits of an Ad Tracking software
they might decide to purchase one, and you will earn an affiliate
program commission promoting the software of your choice.
Other
benefit for an ezine publisher is that if you put ad tracking
URLs at product offers or special promotions, you can know which
part of your ezine is attracting most attention from your subscribers.
PRIVACY
BENEFITS
Whenever
you want to post an URL without revealing your website, you can
just put an ad tracking URL
BENEFITS
FOR PAY PER CLICK USERS
You
should use a different ad tracking URL for each Pay Per Click Search
Engine, that way you not only will know who's sending you the visitors,
but you can even check the Pay Per Click Search Engine's statistics
HOW
TO CHOSE YOUR AD TRACKING SOFTWARE
Check if you can use a demo, or have a money-back guarantee
All ad tracking software allow to view stats online, but some of
them differ in the reports details, and some of them e-mail you
the stats
Some ad tracking software run at the customer's site (either you
install it or your supplier does it) but you can't use them if you
have a free site, you must have a domain of your own.
Some ad tracking software run on the supplier's site, and you only
pay a rental. In this case the ad tracking URL will carry the supplier's
domain name
Some suppliers provide an affiliate program, and in this case you
can not only use the program, but earn commissions on sales
HOW
TO TRACK YOUR ADS WITHOUT A SPECIAL AD TRACKING SOFTWARE
If
you have access to your logs, and you can view the visits to your
site results, you must add an ad tracking word to each one of
your ads, separated from your URL by ?
i.e
Your web site is http://www.supercoach.com and you decide to put
ads on the ezines:
The
coach's ezine
Pro
coach's ezine
So
you create three tracking URL:
http://www.supercoach.com?theco
http://www.supercoach.com?proco
http://www.supercoach.com?excelco
You
can put whatever you want after the question mark, but must be different
for each ad, in order to know where the clicks are coming from
Written by Dr. Roberto
A. Bonomi
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