DOORWAY PAGES OPTIMIZATION

Doorway pages (some times named billboards, bridge pages, jump pages, portals, portal pages, entry pages, pointer pages, etc.) are single web pages that are created to rank high in the major search engines for a specific keyword of phrase.

When people visits them, they find a link that takes to the main site or sometimes they are automatically redirected into the site.

That's why you may have visited many doorway pages without noticing it.

Doorway pages optimization are in a growing trend being considered spam by search engines, especially when they are just a copy of your main site's pages, and are created with the automatic redirection.

So I will explain to you the only safe way to use them.

If you are a home business company that sells 50 different products online. It is impossible for you to optimize one page to cover all your products across all the different search engines, because each engine is different.

But you can create several doorway pages that will be entry points focusing on keyword phrases for each specific product.

HOW TO CREATE A DOORWAY PAGE?

To make a correct doorway page otpimitazion, your doorway pages must contain the same elements than any other web page, so the title, keywords, description and body content must be optimized for a specific keyword or keyword phrase.

You are not supposed to dazzle the viewer with a design that includes extensive JavaScripit, lots of images or complex table layouts. Remember that you are only creating this page to rank high with search engines for a specific keyword. But... Make them professional and appealing. Don't bother your visitors or they won't follow up your links.

To be able to make a good doorway page optimization, you must first know something about the search engines you plan on submitting it to. Some people use special software to do this, but search engines have figured how to detect most of the software made doorway pages optimization, and reject them.

The idea is to create several doorway pages pointing straight at your URL, and this will drive mega traffic to your site. But you can't just create them any way, because the search engines usually won't index more than 50 - 70 web pages mentioned on a site's site map.

After you finish your doorway pages optimization, you need to submit your doorway pages to the search engines.

You'll find lots of places that offer you to submit you web site to hundreds of search engines, but every guru on the net know that 90% of your traffic will come from the major search engines.

What about all the other hundreds of search engines? Just forget about them, they do not deserve your time and/or your money. Once you are on the major ones, you will find that the others will include you without doing anything.

Of course that for submitting your doorway pages you must have them resting on some server. Your own domain IS NOT the best option, because every day more and more search engines don't like pages that only point into your site.

A doorway page usually is a keyword focused content page that exists on your own domain, but independent from your other pages. In other words it's a satellite page that only links into your site. You can't access doorway pages from any page on your site. But don't do your doorway pages otpimization this way (search engines don't like satellite pages)

But in order to please the search engines, you should put your doorway pages on another domain. It can be a free site like the ones offered by:

http://www.freeservers.com

http://www.tripod.com

http://www.freeyellow.com

http://www.angelfire.com

http://www.hypermart.net

http://home.justfree.com

Create a second theme based content site. A real site with a home page and second level pages, and not a bunch of satellite pages, and link those pages not only to your main home page, but also to other related pages of your site.

SHOULD YOU USE MORE THAN ONE SERVER?

Definitely yes, because...

FREE doorway pages optimization generators:

If you want to ask me. They are free, but sometimes don't work and they generate the same doorway page over and over, and the search engines don't like this, so DON'T USE THEM.

DOORWAY PAGES OPTIMIZATION AND SPAM

If you have 5 pages web site. Do you think it will make sense for you to create 100 doorway pages pointing to them?

No, it won't, because you will be labeled as a spammer by the engines.

But if your sell 50 different products, it might make sense to have a doorway page for each one of your product, because each one of those pages could be specifically relevant to one of your products.

There's really a very gray line between doorway pages optimizations that enhance the search results and spam doorway pages. And each search engine will decide if you are or aren't spamming them, so you should be careful when it comes to building doorway pages.

Doorway pages optimization that use the Meta Refresh tag to catapult a viewer from one page to another are usually considered spam. So my advice is to create good content pages, with links to your main pages, not with meta refresh tags.

Some webmasters optimize slightly different versions of the same web page, to rank high for different keywords. This is also considered spam.

If you make a search on a search engine and find the same site listed over and over again, they most probably have used this technique and this is the reason why it's considered spam.

And of course the most obvious, if you create a web page to rank high for a keyword that has nothing to do with what you are showing, this is reasonably considered spam.

Submitting doorway pages to the Directories (as Yahoo) is too going to be considered as spam. Directories will only list one page from your web site on their index. So if you do doorway pages optimization, don't submit your doorway pages to them, or you'll be banned.

Written by Dr. Roberto A. Bonomi