For
many small easy home business owners, with a small
marketing budget, e-mail marketing could be the
only means of marketing they can afford...
Why?...
because it's free and easy to use!
There
are many ways to utilize e-mail marketing. For the
most part, e-mail marketing can be broken down into
two distinct categories:
Untargeted e-mail marketing
Targeted e-mail marketing
UNTARGETED E-MAIL MARKETING
Untargeted e-mail marketing is also known as
"UCE", "Unsolicited Bulk E-mail" and SPAM.
And whether you do it yourself or hire one of the
many e-mail marketing blasting companies online, it
makes no difference, it's NOT a smart way to market.
"Spamming",
or sending mass e-mail to "unqualified" e-mail addresses
that
do not want commercial e-mail, not only you risk the
reputation of your easy home business, but you can
get into more trouble than you would like.
Since
many ISP's do not allow SPAM, they will discontinue
your account as soon as they receive a SPAM complaint,
they won't even check if it's true or not.
If
you want to promote your easy home business without
risk, you should consider one of the following
e-mail marketing alternatives:
Targeted e-mail marketing
"Opt In" lists
E-mail discussion groups
TARGETED
E-MAIL MARKETING
You can say that you are using targeted e-mail marketing,
when you send your e-mail to recipients that have
expressed their will to receive it.
With
targeted e-mail marketing not only you do get better
results, but you won't have to worry about ISP cancellation
and more best
of all, you won't damage your easy home business reputation.
"OPT
IN" LISTS
They
are lists of people who have accepted to receive e-mail
marketing campaigns about certain topic (just about
any imaginable topic)
This
method is not only the cheapest form of e-mail marketing,
but it
works!
The
companies that rent the opt in e-mail marketing addresses,
even do the mailing for you. You can just sit back
and wait for the orders! An excellent company
that will do the mailing and follow up of your customers
for you, is Postmaster
E-MAIL
DISCUSSION GROUPS
There
are thousands of topics of e-mail discussion groups
where you can not only read the news that are posted,
but you are allowed to voice your opinion, usually
through a moderator.
In
a discussion list you can even ask for help from others
with similar
interests. And of course you are welcome to assist
people in need.
As
soon as you write about the topic of the group, your
signature file
(the footer you include at the end of every e-mail
message you send) can invite readers to your site.
So signature files are the marketing means at e-mail
discussion groups.
The
e-mail discussion groups go to a very targeted audience,
and that's why they are a very good e-mail marketing
method. But you must make sure that you only write
bout the topic of the group, or you will receive hundreds
of angry letters from its members. And if the group
offers it, you should also consider advertising in
it.
It
doesn't matter what you are marketing online, participating
in discussion groups makes sense, only if you are
really interested in the group's topic, because you
can't just join a group and post an e-mail expecting
to have great results. You will receive more results,
people will believe you more, if you are a known member
of the group.
To
find some discussion groups on your particular area
of interest, you can visit http://groups.yahoo.com/
and you can even start a group of your own!
E-MAIL MARKETING COURSE
The best e-mail and on-line marketing
training course that I found on Internet is "The
Insider secrets to e-mail marketing".
This is not only an "a to z"
very good e-mail marketing course, it's also free,
and I sincerely advice you to make profit from it.
You can download it FREE from my website,
clicking on the following link:
http://newsletter.easy-home-business.com/EMS.pdf
Written by Dr. Roberto A. Bonomi
