Niche
marketing is a simple concept,
that can help your business to
gain an advantage, even in very
competitive online categories.
You know that 20 percent of buyers
consume 80 percent of your product,
so the idea is that you could
sell much more products with much
less effort if you can identify
that 20 percent and find others
like them.
People that's interested in it,
and consume your product, can
be thought as a market niche.
So the idea behind the niche
marketing is to target, communicate,
sell and obtain feedback of your
best customers.
Consumers are becoming each day
more demanding because their choices
trend to expand in this global
economy that we live now.
So the idea behind the niche
marketing is the need to satisfy
and keep that part of the market
that really want your product
or services.
But not any niche market will
be good for you, you need to estimate
the size of your target or niche
market.
It should be big enough to sustain
your business year after year.
Once you have identified your
niche market you need to have
information about your niche market's
size, and the numbers that you
need to know are not only the
total size of the niche market
but, the size of the niche market
that's interested in your products,
the size of the niche market that
your company can reach with advertising
and then distribution.
When you decide to pick a niche
market you need to be sure that
you are going to have enough sales
volume and profitability, and
you also need to know how strong
are your competitors to attract
your niche buyers away from your
products.
And you also need to have an
idea of how many competitive products
are going to be offered to your
potencial niche marketing prospects.
You might think that the niche
maketing was invented to help
the new or small companies, but
even the large ones have embraced
the niche marketing idea, and
keep on trying to divide their
market and target it with different
offers.
And you know why?
Very easy to answer!
If you are interested in buying
a dog, would you care for a shampoo
advertise?
You need to offer dogs to the
people that want dogs and shampoo
to the ones that want to wash
their hair, you need to make niche
offers to your niche market and
then you will maximize your selling
chances.
Those that repeatedly use your
products, your "heavy users"
are the niche market that you
should try to dominate.
You should divide the whole universe
of your potential buyers, into
different segments, based on different
factors.
Your can divide them by age,
by family size, by gender, by
economic status or by geographic
locations.
It all depends on: what are
you going to offer them?
All these niches need, or are
interested, in different goods
and or services. And the question
is: Do you expertize or have a
special knowledge in a certain
niche?
For example you might be an experte
selling used cars, of fixing bicicles,
or writing articles, etc.
No matter what niche market you
can cover, you can always atract
that specific kind of people to
your web site and that's exactly
what you have to do.
If you are trying to sell a mass
articles, unless you are so creative
that have a unique aproach to
the products, it can be very tough
to market them
This is an interesting point,
you can have a very special niche
article OR a very special niche
aproach to an article.
The result is the same: look
for a very targeted traffic to
your web site and you will sell
well.
The same that happens to mass
articles it happen to some niche
markets: they are tough to reach.
So you must narrow the focus
of your site, the more narrow
the focus, the easiest will be
the niche marketing.
There should be tons of oportunities
in your field of interest, if
you narrow your focus.
But if your business is broad
based, then niche marketing is
not for you, you should develop
a good
affiliate's program, then
thousands of affiliates can work
the search engines, reaching for
their particular niche,
and then offer your goods
or services.
Theme based content sites are
perfect for niche maketing and
for making good profit from the
search engines.
If you sell dogs, then it won't
be difficult to find a niche for
dog's food, dog's shampoo, dog's
brushes, etc.
Once you define your niche you
must look for the most profitable
keyword for that niche, then determine
the demand and the suply for that
niche market, and this will give
you the profitabilitty of each
keyword (How
to Sell on The Web teaches
you how to do it).
When you have chosen the most
profitable keywords for your niche
market, you only have to start
writing good content web pages.
My last words: before starting
your niche marketing business,
make sure that your niche market
it does exist on the web, that's
big enough to produce continuous
good profits, and that's within
your reach.
Writen by Dr. Roberto A. Bonomi
