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PAY
PER CLICK
SEARCH ENGINES
WHAT
ARE THE PAY PER CLICK SEARCH
ENGINES?
Pay per click
search engines, also known
as "pay for placement",
"pay per position"
or "pay for ranking"
search engines, are one of
the most effective ways of
attracting targeted traffic
to your website.There are
many pay per click search
engines to choose from, like:
www.overture.com www.fidwhat.com
www.7search.com www.goclick.com
www.xuppa.com www.kanoodle.com
etc. You can find more than
300 at http://www.payperclicksearchengines.com/
PPC ADVANTAGES
Pay
per click search engines enable
you to choose the place where
you want o appear in the search
engine listing, the more you
bid the higher you will appear
in the search rankings for
that particular keyword. If
you pay more than any one
else, your ad will be placed
at the top of the list.
You only have to pay when
someone clicks on your listing
and connects to your site,
meaning that you don't need
to pay to get listed, you
only pay for the clicks or
click through.
Pay per click search engines
are risk free and a cheaper
alternative than paying to
get listed in the big directories
and search engines, where
you have to pay for being
listed, with no clicks guaranteed.
On may PPC search engines
you can buy traffic for as
little as 1 cent or 2 cents
per click. (As you can imagine,
very popular terms cost much
more than others)
HOW
DO PPC SEARCH ENGINES WORK?
First, to list your site,
you have to choose the keywords
that refer to your product
Then you must decide how much
are you going to pay (you
can pay a different amount
for each keyword that you
chose)If you want to know
how much is people paying
for a certain position, you
will find that most of the
PPC search engines list the
bid price in the results pagesBut
not everything is paid on
PPC search engines, because
they combine paid listings
with unpaid listings to ensure
that the searcher will find
sufficient results on any
given search. Unpaid listings
are usually provided by another
search engines such as Google,
Inktome and others.
THE
PAY PER CLICK PROGRAMS RISKS
Beware of the PPC search engines
that offer money or incentives
to click. You may get many
not genuine clicks, that aren't
really interested in your
offer.
Sometimes the Pay Per Click
Search Engine artificially
inflates the click-through
count for which they should
be paid, so you need to have
some way to verify the amount
of visitors the click through
program is providing you.
Be careful of what you pay
for. There are three similar
but different programs: "Pay
Per Click" (is what we
are talking about), "Pay
Per Sale" where payment
is offered to a referrer if
the referrer user makes a
purchase at the target site,
and "Pay Per Lead",
where the payment if offered
to the referrer if the referrer
user shows some demonstrable
interest (like answering a
solicitation e-mail
GUIDE
TO THE BEST USE OF PPC's
Keywords with a very broad
meaning are much expensive
than others, the term "books"
will be much expensive than
"e-books", and "e-books"
will cost you more than "children
mystery e-books", so
work the low-cost niche terms.Not
so popular niche phrases are
often available for pennies.Use
your imagination and you will
come up with hundreds of low
cost search phrases that target
your potential customers.To
look for this particular phrases
you can use Overture's "search
term suggestion tool"
where you simple have to enter
a keyword and it will suggest
you dozens of similar search
terms, and their popularity
(the times that they where
searched for in the previous
months.)
Do not enter in a "bid
war" with your competitors.
Set a bid cap based on the
value you give to your visitors
and stick to it. Try to be
among the first 20 bids, be
on the 10 first if you can,
but there's no need to be
the first for every keyword
position that you buy.
Be sure to qualify your click
thru encouraging only the
right people to click over
your offer. Hundreds of qualified
people is better than thousand
of random people. Encouraging
clicks with misleading offers
will only make spend lots
of money in people that will
get out of your site as soon
as they see its content.
Do not dump all the clickers
on your home page. Create
many dedicated landing pages
and direct people to a web
page that shows exactly what
they are looking for. Try
to capture their attention
immediately with an offer
that talks about the advertised
offer.
Test your results. You should
test your adverts title, your
adverts description and your
landing page content. And
the way of testing them is
changing only one of them
at a time, then you will be
able to identify the cause
of your improvements.
Try with different PPC search
engines. Overture is the biggest,
but for some terms it might
be much expensier than others.
And some PPC search engines
that are very cheap might
not give you enough click
thrus
Do not think that all your
keywords are equally good.
Some will prove to be far
more effective than others
in attracting the right targeted
traffic that you need.The
PPC search engines will provide
you with statistics for the
click through of every keyword
that you bet.
If you would like to read
a more detailed explanation
about how much you should
bid to maximize your bidding
results, and how should you
bid to bid for success, you
can read my book "How
to sell on the Web",
and if you would like to completely
automate the statistic control
of your bidding, the best
thing you can use is the "Site
Build It" program, you
can download the FREE and
complete "Site Build
It" action guide from
HERE
Written by Dr. Roberto A. Bonomi
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